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Content management is a key component to sales enablement. This newsletter focuses on how CRM and content management should work hand-in-hand to improve productivity and profitability. Also in this issue: CRM Connect's "10 Step Roadmap to CRM Success".
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Loyal customers cost five times less than new ones. Are you focusing on improving your customer's experience? One company developed a win/win strategy by putting customers first and increased their service revenue by 300%. Read this and more on how you can align your customer's experience to increase revenue and strengthen customer relationships.
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Read how lead nurturing has given best-in-class companies an average of 28% year-over-year increase in revenue. Also in this issue: "Social media buzz for lead generation, From Craig Stark, Social Media Wave" and more.
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